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Website Terms, Intellectual Property and Digital Content Policy

Visit Morocco Tours Ltd · Company number 16610456 · Effective 12 August 2026

82a James Carter Road, Mildenhall, Bury St. Edmunds, England, IP28 7DE

1. Purpose And Scope

1.1 These Website Terms, Intellectual Property and Digital Content Policy govern your use of the VMT website, digital content and related online services.

1.2 The website is operated by VISIT MOROCCO TOURS LTD, referred to as “VMT”, “we”, “us” or “our”.

1.3 By accessing or using the website, you agree to comply with these Terms.

1.4 These Terms apply to website visitors, prospective customers, customers, suppliers, agents and other users.

1.5 Your purchase of a VMT travel service is also governed by the applicable VMT Customer Terms and Conditions and booking documentation.

1.6 Where these Terms conflict with mandatory consumer law, the mandatory law prevails.

2. Website Use

2.1 You may use the website for lawful purposes.

2.2 You may:

a. browse the website;

b. read published information;

c. submit legitimate enquiries;

d. request quotations;

e. make bookings through available booking channels;

f. access documents provided to you;

g. share links to VMT webpages for legitimate purposes.

2.3 You must not use the website for unlawful, fraudulent, abusive or malicious purposes.

3. Acceptable Use

3.1 You must not:

a. attempt to gain unauthorised access to the website;

b. interfere with website operation;

c. introduce malicious software;

d. attempt to bypass security controls;

e. scrape content in breach of applicable law or contractual restrictions;

f. use automated systems to overload the website;

g. impersonate VMT or another person;

h. submit fraudulent information;

i. use the website to facilitate unlawful activity;

j. attempt to access another person's account or information;

k. interfere with another user's access;

l. copy protected content without permission;

m. use VMT content to create misleading commercial material;

n. attempt to reverse engineer website systems except where applicable law expressly permits such activity.

4. Website Information

4.1 VMT provides website information concerning Morocco, travel services, tours, accommodation, transportation, activities and related matters.

4.2 Website information is intended to assist customers in making travel decisions.

4.3 Website content does not automatically form part of a booking contract.

4.4 Contractual terms are established through the applicable quotation, booking confirmation, Customer Terms and Conditions and other booking documents.

4.5 Where a specific statement forms part of a confirmed contract, the contractual documentation will determine the applicable obligation.

5. Accuracy Of Information

5.1 VMT takes reasonable steps to keep website information accurate.

5.2 Travel information might change because of:

a. supplier availability;

b. seasonal conditions;

c. government requirements;

d. road conditions;

e. weather;

f. attraction closures;

g. operational changes;

h. safety considerations;

i. changes by third-party suppliers.

5.3 VMT does not guarantee that every website statement remains accurate at every moment.

5.4 Prices, availability and itineraries shown online might change before a booking is confirmed.

5.5 VMT will not knowingly publish materially misleading information.

5.6 Where VMT identifies a material error, VMT will take reasonable steps to correct it.

6. Prices And Availability

6.1 Website prices are subject to the VMT Customer Terms, Booking, Payment, Cancellation and Refund Policy.

6.2 Unless expressly stated otherwise, a website price is not a guarantee of availability.

6.3 A quotation might have a validity period.

6.4 Prices might change before confirmation.

6.5 Obvious pricing errors do not automatically create a binding entitlement to a service at the incorrect price where applicable law permits correction.

6.6 VMT will not rely on an obvious error to deprive a customer of rights arising from a validly formed contract.

7. Website Availability

7.1 VMT aims to keep the website available.

7.2 VMT does not guarantee uninterrupted access.

7.3 Access might be interrupted because of:

a. maintenance;

b. hosting problems;

c. technical failures;

d. cybersecurity incidents;

e. telecommunications failures;

f. third-party service failures;

g. circumstances outside VMT's reasonable control.

7.4 VMT might suspend access where necessary for security, maintenance or legal reasons.

8. Website Changes

8.1 VMT might modify, update or remove website content.

8.2 VMT might introduce new features or remove existing features.

8.3 VMT does not guarantee that every website feature will remain available indefinitely.

9. Intellectual Property

9.1 Unless stated otherwise, intellectual-property rights in VMT website content belong to VMT or are licensed to VMT.

9.2 Protected content might include:

a. text;

b. photographs;

c. graphics;

d. logos;

e. trademarks;

f. page layouts;

g. videos;

h. illustrations;

i. itineraries;

j. tour descriptions;

k. databases;

l. software;

m. website design;

n. digital materials.

9.3 Copyright and other intellectual-property rights remain with the relevant rights holder.

10. Vmt Trademarks

10.1 “VISIT MOROCCO TOURS”, “VMT” and associated logos, branding and marks are protected to the extent applicable.

10.2 You must not use VMT trademarks in a way which:

a. suggests an unauthorised association;

b. suggests sponsorship or endorsement;

c. creates customer confusion;

d. damages VMT's reputation;

e. infringes applicable trademark rights.

10.3 Permitted references to VMT for truthful identification do not automatically constitute infringement.

11. Limited Website Licence

11.1 VMT grants you a limited, non-exclusive, non-transferable permission to access and view website content for personal or legitimate business purposes.

11.2 You must not reproduce substantial portions of VMT content for commercial use without permission.

11.3 You must not sell, license, redistribute or republish VMT proprietary content without permission.

11.4 This permission ends if you breach these Terms.

12. Photographs And Visual Content

12.1 VMT website photographs might be:

a. owned by VMT;

b. licensed to VMT;

c. supplied by photographers;

d. supplied by suppliers;

e. obtained under appropriate commercial-use arrangements;

f. sourced from permitted stock libraries.

12.2 You must not assume that an image is free to copy because it appears online.

12.3 You must obtain permission from the relevant rights holder before commercially reproducing VMT website photographs.

13. Customer Photographs

13.1 Customers might provide photographs or videos to VMT.

13.2 VMT will process personal data in accordance with the VMT Data Protection, Privacy, Cookies, Retention and Data Rights Policy.

13.3 VMT will not assume that submission of a photograph gives unlimited commercial rights to VMT.

13.4 Where VMT intends to use customer-generated photographs for marketing or promotional purposes, VMT will obtain an appropriate legal basis and, where required, permission or consent.

14. Customer Reviews

14.1 VMT welcomes genuine customer reviews.

14.2 Reviews should reflect the customer's genuine experience.

14.3 You must not submit:

a. fabricated reviews;

b. reviews written on behalf of another person without authority;

c. misleading reviews;

d. reviews containing unlawful threats;

e. defamatory material;

f. discriminatory material;

g. private personal information belonging to another person;

h. malicious content.

14.4 VMT does not require customers to provide positive reviews.

14.5 VMT will not knowingly create fake customer reviews.

15. Review Moderation

15.1 VMT might moderate reviews for legitimate reasons.

15.2 Legitimate reasons might include:

a. spam;

b. fraud;

c. unlawful content;

d. personal-data violations;

e. hate speech;

f. threats;

g. irrelevant content;

h. advertising;

i. malicious code;

j. content unrelated to the relevant service.

15.3 VMT should not remove a genuine negative review merely because the review is negative.

15.4 VMT might respond publicly to reviews.

15.5 VMT will avoid disclosing confidential customer information when responding publicly.

16. User-Generated Content

16.1 Users might submit:

a. reviews;

b. photographs;

c. videos;

d. comments;

e. testimonials;

f. other digital content.

16.2 You remain responsible for content you submit.

16.3 You must have the necessary rights and permissions to submit the content.

16.4 You must not submit content which infringes another person's intellectual-property, privacy or other legal rights.

17. User Content Licence

17.1 Where you voluntarily submit content for publication or promotional use, you grant VMT a non-exclusive licence to use the content for the purpose for which you submitted it, where legally permitted.

17.2 VMT will not interpret this provision as an unlimited transfer of ownership.

17.3 You retain ownership of your original content unless you separately agree otherwise.

17.4 VMT will obtain additional permission where a proposed use goes beyond the original purpose and applicable law requires permission.

18. Third-Party Content

18.1 VMT might display content supplied by third parties.

18.2 VMT does not necessarily endorse every statement made by a third party.

18.3 Third-party content remains subject to the rights of its owner.

22. Website Security

22.1 VMT takes reasonable steps to protect website systems.

22.2 You must not attempt to defeat or bypass security measures.

22.3 You must not conduct:

a. unauthorised penetration testing;

b. vulnerability exploitation;

c. denial-of-service attacks;

d. credential attacks;

e. malware deployment;

f. unauthorised data extraction.

22.4 If you identify a genuine security vulnerability, report it responsibly to:

hello@visitmorocco.tours

23. Prohibited Conduct

23.1 You must not use the website to:

a. commit fraud;

b. impersonate another person;

c. distribute malware;

d. collect personal data without authority;

e. infringe intellectual-property rights;

f. threaten or harass others;

g. publish unlawful content;

h. interfere with website systems;

i. circumvent access restrictions;

j. conduct unauthorised automated extraction;

k. facilitate criminal activity.

24. Suspension And Restriction

24.1 VMT might restrict website access where reasonably necessary because of:

a. security concerns;

b. suspected fraud;

c. unlawful activity;

d. abuse;

e. technical risk;

f. legal requirements.

24.2 VMT will not restrict access for the purpose of unlawfully interfering with a consumer's statutory rights.

25. Digital Content

25.1 VMT might provide digital itineraries, confirmations, travel documents, photographs, guides or other materials.

25.2 Digital materials are provided for their intended purpose.

25.3 You must not redistribute proprietary VMT materials commercially without permission.

25.4 Travel information should be checked against the booking documentation where the information affects contractual arrangements.

26. Tour Descriptions

26.1 VMT tour descriptions aim to provide a fair representation of the relevant service.

26.2 Descriptions might contain general information concerning:

a. destinations;

b. activities;

c. travel times;

d. accommodation;

e. attractions;

f. cultural experiences.

26.3 Conditions might vary because of operational, seasonal, weather, safety or supplier factors.

26.4 Contractual commitments are determined by the confirmed booking documents and applicable law.

27. Website Reviews And Testimonials

27.1 VMT might display customer testimonials.

27.2 VMT will not knowingly present a fabricated testimonial as a genuine customer experience.

27.3 Where required by applicable consumer-protection law, VMT will disclose relevant commercial relationships or incentives connected with testimonials.

28. Ai-Generated Or Digitally Altered Content

28.1 VMT might use digital tools to assist with website design, editing, translation or marketing content.

28.2 VMT remains responsible for content published under its name.

28.3 VMT will take reasonable steps to prevent materially misleading representations.

28.4 Images used to represent actual hotels, activities, vehicles or destinations should not knowingly create a materially false impression of the service offered.

29. Cultural And Destination Content

29.1 VMT might publish information about Moroccan culture, history, geography, customs and attractions.

29.2 Such information is provided for general travel purposes.

29.3 Historical or cultural information might reflect sources or interpretations which differ.

29.4 Users should not treat general website information as professional legal, medical, immigration or security advice.

30. Website Liability

30.1 VMT does not exclude liability where applicable law prohibits such exclusion.

30.2 Nothing in these Terms excludes or limits liability for:

a. fraud;

b. fraudulent misrepresentation;

c. death or personal injury caused by negligence where exclusion is unlawful;

d. other liability which cannot legally be excluded.

30.3 Subject to applicable law, VMT is not responsible for losses arising solely from:

a. temporary website unavailability;

b. third-party website failures;

c. unauthorised access caused by circumstances outside reasonable control;

d. user misuse;

e. inaccurate information supplied by a user.

30.4 Website liability is separate from VMT's contractual responsibility for confirmed travel services.

31. No Professional Advice

31.1 Website content does not constitute:

a. legal advice;

b. medical advice;

c. immigration advice;

d. financial advice;

e. security advice;

f. insurance advice.

31.2 You should obtain professional advice where your circumstances require it.

32. Children

32.1 Children should not submit personal information through the website without appropriate adult involvement where required by applicable law.

32.2 VMT will process children's personal data according to its Data Protection, Privacy, Cookies, Retention and Data Rights Policy.

33. Privacy And Cookies

33.1 Website use is also subject to VMT's Data Protection, Privacy, Cookies, Retention and Data Rights Policy.

33.2 Cookie consent will operate separately where applicable law requires consent.

33.3 Acceptance of these Website Terms does not automatically constitute consent to non-essential cookies.

34. Website Availability And Force Majeure

34.1 VMT might experience events outside its reasonable control affecting website operation.

34.2 Such events might include:

a. cyberattacks;

b. hosting failures;

c. telecommunications failures;

d. power failures;

e. government restrictions;

f. natural events;

g. infrastructure failures.

34.3 VMT will take reasonable steps to restore service.

35. Third-Party Intellectual Property

35.1 Some website content might belong to third parties.

35.2 VMT uses such content under applicable permission, licence or other lawful basis.

35.3 You must respect the rights of third-party rights holders.

36. Reporting Infringement

36.1 Intellectual-property concerns should be sent to:

hello@visitmorocco.tours

36.2 VMT might request supporting evidence.

36.3 VMT will assess credible reports and take appropriate action.

Questions about this policy? Email hello@visitmorocco.tours.