Effective Date: 01/07/2025

Introduction: 

At Visit Morocco Tours, your privacy is a top priority. This Privacy Policy explains how we collect, store, use, and protect your personal data, including information about cookies, third-party services, and data retention practices. This policy applies globally to all visitors and users of our website, regardless of location, and complies with applicable laws, including the European Union’s General Data Protection Regulation (GDPR) and other international data protection regulations. For more information, refer to our Terms and Conditions.

1. Information We Collect

We collect personal data to provide a personalised, efficient, and secure experience on our website. The types of information we collect include:

• Personal Identification Information: This includes your name, email address, phone number, and any other information you provide when contacting us, booking tours, or subscribing to our newsletter.

• Transactional Information: If you make a purchase, we may collect information related to your payment method (such as credit card details), booking history, and other related data.

• Usage Data: We collect non-identifiable information regarding your use of our website, such as IP addresses, browser types, operating systems, and browsing behaviour.  

2. How We Use Your Data

We use the information we collect for the following purposes:

• To process your bookings and provide you with the services you request.

• To improve your experience with Visit Morocco Tours by personalising content and recommendations.

• To communicate with you regarding your bookings, inquiries, or updates related to our services.

• To send marketing communications, including promotions, newsletters, or special offers (only if you have opted-in to receive them).

• To comply with legal obligations and resolve disputes.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyse website traffic, and improve our services. Cookies are small text files that are stored on your device. You may choose to block cookies or delete them, but this may affect the functionality of our website.

• Essential Cookies: These are necessary for the operation of the website, such as enabling you to navigate the site and access its features.

• Performance Cookies: These collect information about how you use our website, helping us improve its performance.

• Functional Cookies: These allow us to remember your preferences, such as language settings or login details.

• Targeting Cookies: These are used to deliver relevant advertisements to you.

By using our website, you consent to our use of cookies. You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. For more on cookies, see our Cookie Policy.

4. Third-Party Services

We may engage third-party service providers to assist us in delivering services, such as payment processing, email communication, and analytics. These third parties may have access to your personal information to the extent necessary to perform their functions. However, they are obligated not to disclose or use the information for any other purpose.

• Payment Processors: We use trusted third-party payment processors to handle transactions. These processors have their own privacy policies, and we recommend reviewing them before making a payment.

• Analytics Services: We may use tools like Google Analytics to collect anonymous data regarding your use of the website to improve our services.

We are not responsible for the privacy practices of these third-party services, so we encourage you to review their policies directly.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period for your personal data will vary depending on the type of data and the purposes for which it was collected. For example:

• Booking Data: Retained for the duration of your trip, plus any additional period required for administrative purposes.

• Marketing and Communication Data: Retained until you unsubscribe or opt out of marketing communications.

Once your data is no longer needed, we will securely delete or anonymize it to prevent unauthorized access.

6. How We Protect Your Data

We implement industry-standard security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. This includes encryption, firewalls, and secure servers. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

You have the following rights regarding your personal data:

• Access: You can request access to the personal data we hold about you.

• Correction: You can request correction of any inaccuracies in your personal data.

• Deletion: You can request the deletion of your personal data, subject to certain exceptions (e.g., legal obligations).

• Restriction: You can request the restriction of processing your personal data in specific circumstances.

• Portability: You can request a copy of your data in a structured, commonly used format to transfer to another service provider.

• Objection: You can object to the processing of your personal data for marketing purposes or based on legitimate interests.

To exercise these rights, please contact us at hello@visitmorocco.tours.

8. Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that data immediately.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will post the updated version on our website with a new effective date. We encourage you to review this policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: hello@visitmorocco.tours