Visit Morocco Tours

Guided by Locals Powered by Passion Purposeful by Design

Visit Morocco Tours Guided by Locals Powered by Passion Purposeful by Design

Our Story

A Bold Vision. A Shared Love for Morocco

Visit Morocco Tours was born from a bold choice and a heartfelt connection to Morocco. Petia, an experienced entrepreneur in tourism and strategic planning, had built her life in the UK. But one business trip to Morocco changed her path forever. Captivated by the country’s breathtaking landscapes, timeless traditions, and warm-hearted people, she made a life-changing decision- to stay and build something with purpose.

Soon after, like-minded souls joined her mission. Aimad, a licensed tour guide from Marrakech, brought deep cultural insight and a lifetime of local expertise. Rafik followed, a city tour specialist with more than a decade of experience guiding travellers through Morocco’s rich heritage. Then came Said, born in the golden dunes of Merzouga, whose knowledge of the Sahara Desert is truly unmatched.

As the vision grew, Ivon Borisova, a marketing and branding expert, joined the journey. With a deep understanding of storytelling, tourism, and digital strategy, she helped shape the voice of Visit Morocco Tours, giving it authenticity, clarity, and a connection with global travellers.

Today, Visit Morocco Tours works with curious solo travellers, private groups, corporate companies, and international travel agencies. Our team customises unforgettable Morocco tours- from desert adventures and cultural experiences to city breaks and business retreats. We’re proud to design ethical, immersive, and personal travel experiences that highlight the best of Morocco, beyond the surface.

What unites our diverse team is one shared mission: To invite the world into the heart of Morocco- with respect, passion, and purpose.

 

Our Team

Portrait of a tourism strategist and Morocco travel expert with UK business background. Visit Morocco Tours

Petia Balkanski

The Heart Behind the Vision

Portrait of a licensed Moroccan tour guide with 7 years of experience, Visit Morocco Tours

Aimad Aanibi

Cultural Experience Architect

Portrait of experienced Morocco travel guide from Casablanca. Visit Morocco Tours

Rafik Mohammed

Morocco’s Modern Spirit

Portrait of Moroccan desert guide and Berber travel specialist. Visit Morocco Tours

Said Uoss

The Soul of the Desert

Portrait of marketing executive specialising in travel and tourism. Visit Morocco Tours

Ivon Borisova

The Voice of the Journey

Mission

To craft meaningful, unforgettable journeys through Morocco by designing tours that immerse travellers in the country’s rich culture, breathtaking landscapes, and authentic local life. We strive to offer unique experiences that go beyond the expected, blending adventure, tradition, and personal discovery.
With a deep respect for Morocco’s heritage and diversity, our mission is to inspire travellers to see the country with open eyes and full hearts — leaving with lifelong memories and a genuine sense of connection.

Vision

To become the most trusted and beloved travel brand in Morocco, known for our integrity, creativity, and deep cultural insight. We aim to inspire tourists from all walks of life, empower global partnerships, and redefine what it means to explore Morocco with authenticity, style, and purpose. Our vision includes setting a new standard for responsible tourism, growing with intention, and being a voice for sustainable travel in Morocco — one that uplifts tradition, innovation, and unforgettable experiences.

Values

Authenticity

We celebrate the real Morocco — its diversity, traditions, and local voices. Every experience is crafted to reflect true cultural richness through genuine moments and deeply rooted stories that matter.

Trust & Partnership

Whether you’re an individual, agency, or corporate client, we believe in transparency, reliability, and long-term relationships built on respect and shared goals to ensure every journey feels supported and valued.

Innovation & Flexibility

From tailor-made tours to large-scale corporate events, we think creatively, act quickly, and adapt to every client’s unique needs with a forward-thinking mindset and dynamic, practical solutions.

Excellence in Experience

Every detail matters. From the moment of contact to the final goodbye, we’re committed to delivering seamless, premium service and unforgettable moments that reflect our passion, care, and warmth.

Connection with Purpose

We don’t just organise travel — we build bridges between cultures, communities, and people through meaningful storytelling and shared experiences that inspire understanding, unity, and global perspective.

Sustainability & Respect

We honour local communities and the environment with responsible tourism, ethical partnerships, and respect for Morocco’s cultural heritage while promoting conscious, future-focused travel.

We Left the Door Open

Every story starts with a knock. Ours begins when you click. Come inside, we’ve been waiting.

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Portrait of a tourism strategist and Morocco travel expert with UK business background. Visit Morocco Tours

Petia – The Heart Behind the Vision

Petia is the spark that lit the fire behind Visit Morocco Tours. Born in Bulgaria and having spent years in the UK, she carries a world of experience and perspective. Her professional background in strategy development for a major travel agency gave her the insight, while her heart gave her the courage to do something different-something meaningful. One business trip to Morocco turned into a life decision, and within a month, she made the country her home.

Her connection to Morocco was instant and deep, not just with the landscapes and cities, but with the people. Petia’s mission was clear: create a space where tourists could experience Morocco with heart, soul, and authenticity, far from the clichés and cookie-cutter tours. Her experience in tourism and entrepreneurship became the foundation for something that felt more like a movement than a business.

At her core, Petia is a bridge-builder between cultures, ideas, and people. She believes in collaboration, in slow travel, in real stories. With an eye for strategy and a heart full of wanderlust, she brings structure to the team and soul to the journey.

She continues to be the creative and operational compass for Visit Morocco Tours, always balancing vision with practical execution. For Petia, this is not a job — it’s a life’s calling.

More than a founder, she is a passionate connector of worlds.

Portrait of a licensed Moroccan tour guide with 7 years of experience, Visit Morocco Tours

Aimad- Cultural Experience Architect

Aimad is more than a guide — he is a Cultural Ambassador with over 7 years of experience leading tourists through Morocco’s diverse and mesmerising landscapes. Raised in Marrakech, but deeply connected to every corner of the country, he brings a national perspective shaped by tradition, storytelling, and human connection.

As a licensed national tour guide, Aimad offers far more than facts. He shares Morocco’s living culture with authenticity and care, from the imperial cities and winding medinas to the dunes of the Sahara and hidden valleys of the Atlas. His ability to connect people with places makes every journey not only educational but transformational.

Guests immediately sense his calm, kind presence and appreciate his fluency in several languages — a skill that helps every tourist feel seen, safe, and welcome. With Aimad, itineraries become soulful experiences; he listens deeply and guides intuitively, curating moments that linger long after the journey ends.

He believes that travel should bridge worlds. That’s why he is committed to presenting Morocco as it truly is — not only its beauty and architecture but its values, humour, resilience, and warmth. For Aimad, guiding is a form of diplomacy, where curiosity is met with openness and respect.

As a founding force behind Visit Morocco Tours, Aimad helped shape its mission of authentic, heartfelt travel. Every guest he meets becomes part of that story — a story built on trust, excellence, and Morocco’s legendary hospitality.

Portrait of experienced Morocco travel guide from Casablanca. Visit Morocco Tours

Rafik – Morocco’s Modern Spirit

With over a decade of guiding experience, this Casablanca-born professional brings Morocco’s vibrant urban culture to life. Charismatic and sharply insightful, he offers travelers a lens into the dynamic rhythm of Moroccan cities — from their contemporary energy to their deep-rooted traditions.

He holds a national tour guide license and combines street-smart knowledge with historical depth, delivering stories that go far beyond the guidebook. His passion lies in connecting guests to Morocco’s evolving identity — from cosmopolitan boulevards to hidden medinas pulsing with local flavour.

His love for architecture, urban legends, and modern Moroccan lifestyle adds a fresh and inspiring dimension to every tour. Whether exploring art districts or sipping mint tea in an old café, he ensures visitors experience Morocco in its full, living context.

Rafik’s presence in the team embodies the balance between heritage and progress — making him not just a guide, but a storyteller of Morocco’s present-day soul.

Portrait of Moroccan desert guide and Berber travel specialist. Visit Morocco Tours

Said – The Soul of the Desert

Said is a Berber from Merzouga — born in the Sahara and raised with stories carried by the wind. With 5 years of experience as a local guide, he brings a unique emotional depth to every desert experience. Said’s knowledge is not from books — it’s from life, tradition, and generations of wisdom.

He is soft-spoken and humble, but his presence is unforgettable. Whether you’re riding camels under the stars or sharing tea in a nomadic tent, Said makes sure your experience is real, warm, and rooted in truth. He’s passionate about showing the side of Morocco that can’t be Googled — the part that’s lived.

As part of the founding team, Said helps shape the desert itineraries and supports local partnerships that give back to his community. He is deeply committed to sustainability and cultural respect.

Clients often say that traveling with Said is like gaining a brother in the desert. He knows when to speak, when to listen, and how to make every traveler feel safe and inspired.

With Said, the desert is not just a place — it’s a memory you’ll keep forever.

Portrait of marketing executive specialising in travel and tourism. Visit Morocco Tours

Ivon – The Voice of the Journey

Ivon is the team’s creative mind and digital voice. With a background in marketing and years of experience working with international travel companies, she knows how to craft stories that reach hearts — whether through a social post, a campaign, or a powerful tagline.

She joined the Visit Morocco Tours dream not just as a marketer, but as someone who believed in what the team was doing. Her role is to make sure that people across the world understand the spirit of what this is about — not just travel, but transformation.

Ivon handles branding, content, communication, and digital outreach. Every message, every newsletter, every word is a reflection of her insight and her care. She works closely with Petia and the guides to translate their real-life magic into online experiences that resonate.

She also plays a role in client communication and partnerships, helping expand the vision into new regions and audiences. Her sense of visual storytelling and cultural sensitivity helps the team connect with travelers in ways that feel fresh, honest, and inspiring.

To Ivon, travel is a conversation — and she’s here to keep that conversation full of meaning, color, and emotion.

Noted. We're on it!

Our team will be in touch within 48 working hours to collaborate on your itinerary!

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