Visit Morocco Tours
Guided by Locals Powered by Passion Purposeful by Design
Visit Morocco Tours Guided by Locals Powered by Passion Purposeful by Design
Our Story
A Bold Vision. A Shared Love for Morocco
Visit Morocco Tours was born from a bold choice and a heartfelt connection to Morocco. Petia, an experienced entrepreneur in tourism and strategic planning, had built her life in the UK. But one business trip to Morocco changed her path forever. Captivated by the country’s breathtaking landscapes, timeless traditions, and warm-hearted people, she made a life-changing decision- to stay and build something with purpose.
Soon after, like-minded souls joined her mission. Aimad, a licensed tour guide from Marrakech, brought deep cultural insight and a lifetime of local expertise. Rafik followed, a city tour specialist with more than a decade of experience guiding travellers through Morocco’s rich heritage. Then came Said, born in the golden dunes of Merzouga, whose knowledge of the Sahara Desert is truly unmatched.
As the vision grew, Ivon Borisova, a marketing and branding expert, joined the journey. With a deep understanding of storytelling, tourism, and digital strategy, she helped shape the voice of Visit Morocco Tours, giving it authenticity, clarity, and a connection with global travellers.
Today, Visit Morocco Tours works with curious solo travellers, private groups, corporate companies, and international travel agencies. Our team customises unforgettable Morocco tours- from desert adventures and cultural experiences to city breaks and business retreats. We’re proud to design ethical, immersive, and personal travel experiences that highlight the best of Morocco, beyond the surface.
What unites our diverse team is one shared mission: To invite the world into the heart of Morocco- with respect, passion, and purpose.
Our Team
Mission
To craft meaningful, unforgettable journeys through Morocco by designing tours that immerse travellers in the country’s rich culture, breathtaking landscapes, and authentic local life. We strive to offer unique experiences that go beyond the expected, blending adventure, tradition, and personal discovery.
With a deep respect for Morocco’s heritage and diversity, our mission is to inspire travellers to see the country with open eyes and full hearts — leaving with lifelong memories and a genuine sense of connection.
Vision
To become the most trusted and beloved travel brand in Morocco, known for our integrity, creativity, and deep cultural insight. We aim to inspire tourists from all walks of life, empower global partnerships, and redefine what it means to explore Morocco with authenticity, style, and purpose. Our vision includes setting a new standard for responsible tourism, growing with intention, and being a voice for sustainable travel in Morocco — one that uplifts tradition, innovation, and unforgettable experiences.
Values
Authenticity
We celebrate the real Morocco — its diversity, traditions, and local voices. Every experience is crafted to reflect true cultural richness through genuine moments and deeply rooted stories that matter.
Trust & Partnership
Whether you’re an individual, agency, or corporate client, we believe in transparency, reliability, and long-term relationships built on respect and shared goals to ensure every journey feels supported and valued.
Innovation & Flexibility
From tailor-made tours to large-scale corporate events, we think creatively, act quickly, and adapt to every client’s unique needs with a forward-thinking mindset and dynamic, practical solutions.
Excellence in Experience
Every detail matters. From the moment of contact to the final goodbye, we’re committed to delivering seamless, premium service and unforgettable moments that reflect our passion, care, and warmth.
Connection with Purpose
We don’t just organise travel — we build bridges between cultures, communities, and people through meaningful storytelling and shared experiences that inspire understanding, unity, and global perspective.
Sustainability & Respect
We honour local communities and the environment with responsible tourism, ethical partnerships, and respect for Morocco’s cultural heritage while promoting conscious, future-focused travel.
We Left the Door Open
Every story starts with a knock. Ours begins when you click. Come inside, we’ve been waiting.